Eric Keiles, Founder, Author of ALCHEMYZE IT!

Eric Keiles is the founder of Junto Consulting Group and architect of the ALCHEMYZE process, a proven framework for transforming ordinary business stories into remarkable differentiation strategies. With nearly four decades of marketing experience, including co-founding Square 2 Marketing and serving as an EOS Implementer®, Eric has helped hundreds of entrepreneurial companies across industries from industrial manufacturing to professional services to technology double their sales close rates without spending additional marketing dollars. He specializes in working with $2-20M businesses running on EOS® who struggle to articulate what makes them the obvious choice, turning their hidden strengths into compelling marketing messages that drive measurable revenue growth. 

What Eric believes: "You don't need a bigger marketing budget. You don't need to reinvent your business. You just need to tell a better story about what you already do. That's where the magic happens."

Julie Golden, Chief Alchemyst

Julie Golden brings over 30 years of creative positioning and messaging expertise to her role as Chief Alchemyst, where she leads the execution of the ALCHEMYZE process for entrepreneurial businesses. During her 14 years at Square 2 Marketing, Julie worked with hundreds of companies across industries from B2B manufacturing to professional services to technology startups, helping them discover and articulate what makes them remarkable. She specializes in translating complex business value into clear, compelling messaging that resonates with ideal customers, guiding leadership teams through the strategic discovery that turns hidden differentiators into powerful marketing stories.

What Julie believes: "Every business I've ever worked with is doing something remarkable. The problem is they're too close to see it. My job is to hold up the mirror and help them recognize what their best customers already know."

Kelly Stoner, Marketing Manager

As Marketing Manager of ALCHEMYZE, Kelly Stoner leads the charge in amplifying the process to entrepreneurial businesses ready to break free from commodity messaging. She leads the company’s strategic marketing efforts, ensuring its own growth is powered by the same principles of clarity and differentiation it delivers to clients. Kelly also works directly with businesses after they complete the ALCHEMYZE workshop, helping them amplify their new messaging through practical, ongoing marketing strategies that bring their differentiation to life in the market. 

With more than a decade of experience blending strategic marketing with brand storytelling, Kelly Stoner is the Marketing Director driving the outreach and growth of Alchemyzeit.com. As a certified Project Management Professional (PMP)®, she brings disciplined planning, execution, and a deep understanding of messaging strategy to every initiative.

Lindsay Robertson, Practice Manager

As Practice Manager for ALCHEMYZE, Lindsay Robertson ensures the engine runs smoothly, for both the internal team and client engagements. She oversees calendars, billing, and communications with precision and care, serving as the operational backbone of the practice. Whether coordinating workshop logistics or streamlining client touchpoints, Lindsay keeps everything aligned so the team can stay focused on delivering remarkable outcomes.