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I'm a creative strategist, team builder, and marketing leader with more than three decades of experience helping businesses grow through clear messaging, smart execution, and empowered teams. I spent over 14 years at Square 2, starting as Director of Creative Services and ultimately serving as President and Chief Creative Officer, where I led brand strategy, messaging, and campaign execution for hundreds of B2B clients.

But what I’ve always loved most is guiding companies through change, bringing clarity where there’s chaos, structure where there’s uncertainty.

As Chief Alchemyst, I lead workshops that help companies uncover and articulate the unique story at the heart of their business. I help teams clarify their voice, connect their message to their mission, and develop a remarkable story.