LIVE WEBINAR:

Why EOS Companies Lose Winnable Deals, and How to Fix It with the ALCHEMYZE Process

Tuesday, June 2, 2026 10 am ET

You don’t have a lead problem. You have a messaging problem. 

In this webinar, leadership teams will learn how to use the ALCHEMYZE process to strengthen positioning, improve sales conversations, and increase close rates by standing out in a market full of lookalike competitors.

When your message sounds like everyone else—great service, great people, great quality—buyers default to price, familiarity, or gut feel.

What You Will Walk Away With:

In this session, you’ll learn how to use the ALCHEMYZE process to turn internal clarity into external differentiation—so your company becomes the obvious choice.

You’ll get a practical framework your leadership and sales teams can actually use to discover: 

  • A clear understanding of why typical messaging like “great service, great people, great quality” fails to win deals—and how to diagnose whether you have a lead problem or a close-rate problem

  • A practical way to uncover the real pains and fears driving your prospects’ decisions and align your messaging to what makes your company meaningfully different

  • A framework your sales team can use to improve conversations, stand out in competitive situations, and increase close rates—without increasing your marketing budget

 

Meet the Speakers

Presented by the creators of the ALCHEMYZE framework, helping entrepreneurs turn what they already do into something remarkable.

Eric Keiles

Eric Keiles

ALCHEMYZE Founder & Author of ALCHEMYZE IT!
Julie Golden

Julie Golden

ALCHEMYZE Chief Alchemyst
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Why This Matters:

Most EOS-run companies don’t lose deals because they lack value—they lose them because that value isn’t clear. When your messaging blends in, you compete on price instead of differentiation. Fix that, and you win more of the right deals.

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What Is ALCHEMYZE:

ALCHEMYZE is a structured process that builds on the foundation of EOS to help businesses clearly define who they are truly for, what actually makes them different, and how to communicate that in a way that resonates with their market. It does not replace EOS. It strengthens it by making the marketing side of the V/TO actionable.

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Who This Webinar Is For:

This webinar is for EOS-run leadership teams, founders, and sales leaders who want to turn internal clarity into stronger external messaging. It’s especially relevant if you’re doing everything right operationally—but still not winning the deals you expect to win.

Get a free copy of our book, ALCHEMYZE IT!, with registration!

Register Today: